/, Dealership, estimating, Fixed location, Hail, Marketing, PDR journey, Social Media, tech spotlight/Building multiple profitable businesses and having fun with friends

Building multiple profitable businesses and having fun with friends

interviewed and written by: Richard Routson

Keith Starling is the definition of a young hustling entrepreneur. He currently owns and operates two successful cash positive businesses in Kansas City, Kansas. Each business was self funded and grew out of constant hustling, pure determination, and a natural ability to network and make friends. I recently had an in depth and very honest discussion with Keith about his journey from body shop estimator to owner and operator of Kansas City Dent & Tint. We also chatted about his new and rapidly expanding business venture into prepared foods, Fit Style Foods.

A few things I picked up from Keith

Success comes from grinding and working harder and longer hours than the next guy
Facebook is a powerful marketing tool when used correctly
Having a business partner that balances your skills and character is essential to success
Working with friends is possible and can make life more enjoyable
Having a positive attitude and being a natural people person are invaluable assets when building businesses
Business is simple. Just do what you say you are going to do.

The following audio clip is a recording of our conversation. In this 1.5 hour long interview, Keith drops tons of knowledge in a very entertaining manner. I think you will really enjoy it and maybe learn a tip or two. So plug in, hit play, and keep pushing!



“People are oblivious to what they are leaving on the table.” (Keith referring to dent guys not writing proper hail damage estimates)

“Don’t hand the adjuster your whole estimate. It’s much easier for the adjuster if you give them an itemized list of what you need.”

“I would work in the hood, downtown, with barbed wire fences with a handgun next to my tool cart”


“It couldn’t be better. I love hail, easy stuff, and socializing. I got no problem admitting it. I like easy dents. I like route work. I like talking to my dealerships. I like building a rapport……And Josh is the guy that comes in and does the smashed stuff. Loves to do beat up stuff…..Here’s a project. Have fun with this. I’ll go run to these three dealers today.” (Keith talking about how his business partner Josh Puttoff and him are complete opposites.)

“The moment I posted a photo of me losing 45 pounds and flexing in the mirror opposed to when I was shotgunning a beer in Vegas, my inbox had like 50 messages.”


“I’ve always said, I’d rather make a half million a year and work with my friends every day, then make a million and work by myself.”

“If you put your head down. Do what you say. Work really long hours, put the time in, the money will follow.”

keith and wife

fitStyle food 1

FitStyle food 2

FitStyle Food 3

FitStyle coolers

to learn more about Keith’s companies please visit Kansas City Dent and Tint & Fit Style Foods. You can also connect with Keith on Facebook.

FitStyle logo




About the Author:

Richard Routson started pushing dents with Dentmasters in 2003. He is a local route/retail tech based in Arlington, Virginia. He focuses mostly on individual retail customers, body shops, and service centers. Check out his website and PDR Nation reviews.