About Richard Routson

Richard Routson started pushing dents with Dentmasters in 2003. He is a local route/retail tech based in Arlington, Virginia. He focuses mostly on individual retail customers, body shops, and service centers. Check out his website and PDR Nation reviews.

10 Observations from auto collision industry expert Mike Anderson

In order to gain perspective on the collision industry as a whole and learn how paintless dent repair fits into the picture, PDRtalk had a conversation with industry expert, Mike Anderson of Collision Advice.com, Mike and his team travel all over the US helping collision repair facilities become more efficient and profitable. They offer seminars, [...]

Urgent: Is Your Dent Repair Website Mobile Friendly?

with: Richard Routson, Dentmasters (Virginia, USA) If your website looks and functions poorly on a cell phone, you are losing potential customers and search result rankings. The mobile revolution is here. Internet searches on cell phones and tablets now eclipse searches on desktop computers in the United States. Plus, Google recently released an update to [...]

By |2017-05-27T02:11:51+00:00May 7, 2015|Advertising, Education, Retail, SEO, Website Help|

Create a Powerful Online Ad Campaign in 15 Minutes

with: Richard Routson, Dentmasters (Virginia, USA) The Yellow Pages are dead.  Online searches are your number one source for acquiring new customers.  Google is the leader in internet searches.  The Google search results page is broken down into 3 sections (sponsored, organic, and locations). Ideally you want your website to show up at the top of all [...]

By |2017-05-27T02:11:37+00:00February 17, 2015|Advertising, Education, Marketing, Retail, SEO, Software, Website Help|

How to Minimize Risk when Bracing Laminated Glass

with: Richard Routson, Dentmasters (Virginia, USA) PDR techs can be classified into two categories.  Those who have broken a window while working on a door ding and those who will break a window.  Breaking the window of a luxury vehicle will instantly put a damper on your day and wallet.  The parts + labor cost of replacing [...]

By |2017-05-27T02:11:38+00:00February 17, 2015|How to, Techniques, Tools|

How to Hit 2K a Day on a Route

Every local route PDR tech has heard the stories about hail chasers making a killing in 100 working days and then taking the rest of the year off.  In the right situation a hail tech can take home $2-3k a day.  The income potential sounds amazing.  However, there are several uncontrollable factors that can make [...]

By |2017-10-08T17:55:40+00:00February 6, 2015|Dealership, How to, Members Only, Systems|

4 Keys to Unlock an Effective PDR Website

with: Richard Routson, Dentmasters (Virginia, USA) In today’s customer service environment having a company website that generates retail leads is essential.  “Your website is your 24 hour store front” (credit Myke Toledo, DentTrainer.com).  An effective website lets customers from all over the world learn about your company and services at any time of the day.  Here are [...]

By |2017-05-27T02:10:21+00:00February 2, 2015|Advertising, Marketing, Retail, SEO, Social Media, Website Help|
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