PDRtalk Articles

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Tool Review: Mobile Tech RX (PDR estimating/invoicing software)

Dentmasters recently starting using Mobile Tech RX for automotive hail damage estimating after a series of severe hail storms damaged thousands of cars in the Washington, DC metro area. Check out my video review of the new iPhone version of Mobile Tech RX.                

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How to get more individual retail PDR clients

When most people first learn paintless dent repair, they gravitate towards wholesale dealership and auction work, because it's quick and easy. Plus, the large volume of cars and not so picky customers allow a new technician to practice and improve his skills while learning the tricks of the trade. The next step for highly skilled [...]

How to increase PDR revenue with a Pricing Guide (members only)

with: Derek Reed, Dent Wizard (Atlanta, Georgia USA) How do you determine a price when selling paintless dent repair to individual retail customers? A lot of PDR guys will say, "Every dent is different, and I know how much to charge from experience." There is some truth to that statement. Dents in cars are caused [...]

Making the PDR transition from Mobile to Brick & Mortar

with: Doug Hillius, Dent Solutions (Bellevue, Washington USA) Doug Hillius is a competitive guy. He’s played soccer at a high level for 35 years, races motorcycles, and crushes the PDR competition in his local market of Seattle, Washington. He started his paintless dent repair career in 1998 with Dent Wizard. After training at corporate headquarters [...]

By |July 16, 2015|Fixed location, How to, Marketing, Retail, Retail Shop|

Urgent: Is Your Dent Repair Website Mobile Friendly?

with: Richard Routson, Dentmasters (Virginia, USA) If your website looks and functions poorly on a cell phone, you are losing potential customers and search result rankings. The mobile revolution is here. Internet searches on cell phones and tablets now eclipse searches on desktop computers in the United States. Plus, Google recently released an update to [...]

By |May 7, 2015|Advertising, Education, Retail, SEO, Website Help|

Ding Stinger Hail Estimating App Continues to Evolve (UPDATE, discontinued in 2016)

with:  Jake Durfee, Certified Hail and Dent Inc Creating a proper estimate is an extremely important step in the automotive hail damage repair cycle.  Insurance carriers have given technicians a guideline on how to price varying levels of damage.  It is up to us to take the guidelines they have provided and create an accurate [...]

By |March 26, 2015|estimating, Hail, Pricing, Retail, Software|

Top 10 Reasons to Choose PDR over a Conventional Body Shop Repair

with:  Paul Kordon, Dentmasters There’ s no doubt that if you own and operate a vehicle you are going to experience a ding, dent, or even collision damage.  Ever since the creation of the automobile there has been a need to repair body damage after an accident.  Up until the refinement of Paintless Dent Removal [...]

By |March 16, 2015|Body Shop, Education, Marketing, Retail, Selling|

Create a Powerful Online Ad Campaign in 15 Minutes

with: Richard Routson, Dentmasters (Virginia, USA) The Yellow Pages are dead.  Online searches are your number one source for acquiring new customers.  Google is the leader in internet searches.  The Google search results page is broken down into 3 sections (sponsored, organic, and locations). Ideally you want your website to show up at the top of all [...]

By |February 17, 2015|Advertising, Education, Marketing, Retail, SEO, Software, Website Help|

Realizing the Value of Your Service, Proper Retail Selling (members only)

with Paul Kordon, Dentmasters (Tysons Corner, Virginia USA) We’ve all seen it before; a post of a PDR guy’s next job with the caption that asks,  “What price would you guys put on this?” What follows is unfortunate but predictable. One guy comes in at $150 while another bids $550. Same dent, same car, two totally different prices. Inevitably [...]

By |February 5, 2015|How to, Members Only, Pricing, Retail, Selling, Techniques|